The streets and squares of Begur are the setting for a market featuring overseas produce, displays of traditional crafts, and musical performances. The Fair begins with an official opening conducted by political dignitaries and individuals associated with the world of the Indies.
Each year, on the Friday that marks the first day of the Fair, the Old School courtyard provides the outstanding setting for a star guest: Lucrecia, Chano Domínguez, Pepe Rubianes or Moncho, for example. Caribbean rhythms, with such internationally renowned Cuban groups as Barnhabana and Lla Máquina del Sabor, guarantee fun and enjoyment for a demanding audience. There are also plenty of traditional havanera songs, street shows and recreations of the colonial era.
All of which is rounded off with a range of cultural activities: exhibitions, interviews, conferences, documentaries and roundtable discussions, analysing and showcasing the legacy of the "Americans".